Built for Speed
Automatic image compression and lightweight code that goes from the design to the features in the themes that make our websites the fastest, most speed-optimized themes available anywhere.
Smart Conversion Elements
Targeted Focus Areas that show the offers most relevant to your visitors. Result: you’ll get more engagement, clicks, and more sales. You can also request our opt-in builds to grow your mailing list faster than ever.
Designed for User Engagement and Readability
Rare Norm’s Themes are designed to put your content in the best light possible, with great readability, a careful choice of fonts and colors and smart, conversion-focused elements like countdown timers and click-to-call phone numbers.
Customization for Your Individual Needs
Choose from over 600 fonts, set custom colors for various page elements, choose from multiple header layouts and much more to turn our themes into the perfect companion for your business.
Landing Page Templates
Every website comes with a “Landing Page” template – a page that removes header navigation links, sidebars, footer widgets and anything else that could distract a visitor and increase the likelihood of leads. This is a proven conversion booster and is perfect for sales pages and opt-in pages.
Fully Mobile Responsive
Your site will look great on any device, at any screen size, when using a Rare Norm Theme. We go the extra mile and have column layouts that resize intelligently, icons that scale to any size (including retina displays) and responsive font sizes.
Trim Down Your Resources List thanks to Built-In Features
We all know that too many plugins slow a site down. You’ll find ultra-lean, speed optimized features that replace typical plugins such as a social sharing feature, related posts feature, optimized image galleries, a font manager and more.
“The foundation of our websites is not design, it's function.” - Rare Norm
We also collaborate with experts in various online business fields like publishing and conversion optimization, to get an inside view of how we can make our websites the best for real-world use. The themes are built and developed by people who have real insight and are at the cutting edge of their fields.